You don’t need to go buy expensive photo editing and graphics generating software to create great looking social media posts for your social media business page. In this article I will introduce you to the tools you can use to create social media graphics as well as the guidelines for creating graphics.

20% Facebook Rule

The first thing you need to know is that if you plan on creating a post with text in it and plan on paying for your post to be more visible on Facebook you will need to fallow the 20% text rule. This means that the graphic you use to post on your Facebook Business page must have 20% or less text present on the image.

However, if you do not plan on promoting your post with paid advertising then feel free to add more text but keep in mind that you want to keep your message brief. An example of the 20% rule is below – it is an image that uses 20% or less text area. You can use this website to test if your image meets this guideline:

20% Facebook Post Rule

Social Media Graphics Tools

Tool #1 – Relay

Relay is a tool you can use to create social media graphics. It comes with layout templates you can choose from. You can add text with different fonts, a background image, and your company logo. Does it cost? There is a free version but it includes the Relay water mark on your images. If you want to get rid of the watermark you can get the tool for $12/month or $8/month if paid annually.


Tool #2 – Design Feed

This is another easy to use tool that allows you to enter a headline and sub-headline within your image. Choose a background image or a background image of your own. The tool is currently a beta version but you will enjoy this easy to use tool.


Tool #3 – Canva

Canva is a well known tool for creating social media graphics. You can easily signup using your Facebook login. It is also available as an app.


Tool #4 – Adobe Spark

Adobe has a great product that will help you create great visuals for your business page as well. Adobe Spark allows you to create graphics and instantly post them to your Facebook Business Page.


There are other tools out there but these are great ones to try out for your business. Begin creating great graphics for your social media business page today!